Medical Device Email Generation
Overview
This project automates personalized email outreach for a medical-device sales campaign, leveraging OpenAI's GPT-4o to generate customized emails for potential leads.
Project Description
The project aims to streamline outbound sales campaigns by generating high-quality, personalized emails based on detailed lead information. The emails target researchers at universities with relevant interests in cancer research and imaging technology.
Technical Implementation
The Python script uses:
- OpenAI API (GPT-4o): Generates personalized, concise emails tailored to individual leads.
- Pandas: Handles CSV file input, containing lead information.
- Python-dotenv: Manages sensitive API keys securely.
Features
- Automated Personalization: Emails include lead-specific research details and recent publications.
- Clear Call-to-Action (CTA): Each email proposes a short, specific action—a 15-minute Zoom demo.
- Efficient Workflow: Reads from a CSV of leads and outputs ready-to-send emails.
- Customizable Parameters: Email tone, length, and model temperature can be adjusted.
How It Works
The script reads lead details from a CSV file, constructs a detailed prompt for GPT-4o, and generates emails that emphasize the unique value proposition of a handheld imaging device used in cancer research.
Prompt Structure
The prompts include:
- Lead's full name
- University affiliation
- Research focus
- Recent publication details
- Device key benefits
Technologies Used
- Python: Core language for scripting
- GPT-4o Mini: Model selected for optimized cost-performance
- Pandas & pathlib: Data handling and file management
Installation and Usage
Run the script via command-line:
python generate_emails.py --csv path/to/leads.csv
Results
Generated emails are stored in an organized directory, each file named by the lead's unique ID, ensuring clarity and ease of use.
Future Improvements
- Integration with email sending services
- Enhanced error handling and logging
- Dashboard for reviewing email performance metrics